DDB's Four freedoms
Creativity is freedom of expression. At DDB, we believe that to attract the best talent, we must offer an inspiring environment that encourages individual freedom and growth. This idea was critical at the inception of DDB and remains so today. Keith Reinhard took this a step further with the Four Freedoms. They are not just feel-good philosophy. They are good business practice.
- Freedom from fear
- Freedom to fail
- Freedom from chaos
- Freedom to be
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