Roots

Where We Come From
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and
Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.

This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

Ideas that Drive Us
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas.

• Creativity Is The Most Powerful Force In Business
  DDB's approach is based on a more collaborative and productive relationship with our clients and partners to find the hidden potential of people, brands and business.
  
• Insight into Human Nature
  We believe that great ideas are generated by the ability to respond creatively to keen insights. One good idea can propel brand for years. At DDB we are looking for insights that incite.
  
• Respect for the Customer
  DDB was way ahead of the curve when we recognized that brands are in the hands of consumers, not brand managers. Nothing could be more important and relevant today, proving that great ideas endure.