Latest info
New milk bottle Lactel
The Company Lactalis CZ, s.r.o. launched on 7th of March TV campaign to introduce new bottles for long lasting milk, Lactel. The new bottle is made from several layers, which protects the milk from light and that helps to preserve its nutrients and full flavor.
Spot prepared advertising agency DDB Prague, directed by Daniel Ruzicka.
March 2011
Nifties for dirt cheap from McDonald’s with a new promotion campaign
In January 2011, McDonald’s launched a new communication platform for the product line Nifties for dirt cheap (selection of items for 1 EUR in Slovakia). The products in question are attractive to consumers in terms of price (20 and 30 CZK in the Czech Republic, 1 EUR in Slovakia), while maintaining the traditional quality of McDonald’s. Thereby the customer receives value for a good price, which neither the Czech nor Slovak market offers in this price relation. Moreover, the product line is continuously expanding with new attractive products; in January for example the very successful Chicken Snack Wrap was added.
The new platform is based on conveying the message: “What can you buy for twenty (dirt cheap) today?” This rhetorical question provokes the consumer to give it some thought, which brings the consumer to one possible conclusion: The purchasing power of the given amount is really slim. Products from the Nifties line at McDonald’s restaurants are an exception to this.
The TV campaign shows in a humorous way with due exaggeration that you can buy a maximum fraction of full-valued services or products for “dirt cheap,” or twenty Czech crowns elsewhere. Thus practically nothing, this points out the uniqueness of the offer from McDonald’s.
The second wave of the campaign will be enriched by social media, primarily with promotional events on the internet– Nifties in your own direction. It is based on interactivity. Consumers are invited to film their own commercial for Nifties. The theme is the same as in the main TV campaign: “What can you buy for twenty today (few dirt cheap Nifties)?”
Software will be available on the contest microsite enabling creators among customers to process video contributions, corporate graphics etc. Thus everything you need for making a commercial, including professional advice provided by an on-line director. Contributions can be watched at any time and rated by means of voting. The prize for the best commercial is 200 000 CZK and inclusion in the series to be aired on TV. However, valuable prizes will also be awarded to ten competitors who receive the highest number of votes.
Promotion begins on 14th March and will end in May with the announcement of results. The agency DDB has prepared it for McDonald’s, while the company Nydrle. Digital has provided the production aspect.
February 2011
DDB awarded ‘2009 Network of the Year’ by Campaign Magazine
DDB has been named the 2009 Advertising agency network of the year by Campaign Magazine. The publication noted DDB’s performance at Cannes where it picked up 52 Lions, its movement to 2nd place in the Gunn Report , contribution from interactive division Tribal DDB and impressive new business wins from various offices around the world.
In making its announcement, Campaign noted, “This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world’s biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. And of these, it was the progress made by DDB Worldwide that really caught the eye…Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald’s account with its eye-catching `No Fry Left Behind.’”
“DDB has proven again that it is possible to create highly effective and creative work in an environment where the need for accountability has never been greater “ says Mark Cichon, DDB Prague Managing Director.
Full article can be found in the attached pdf document.
December 2009
New Golf. Lifetime of experiences with Tribal DDB
Tribal DDB launched a new online project for Volkswagen.
We just launched a new micro-site www.golf6.cz that not only offers information about the new Golf but also invites the viewer into an interactive contest for an opportunit to win a new Golf! The contest has two stages and will run for nine weeks. Contestants must first correctly answer a fun quiz, and in the second round they will be asked a specific question. The author of the most accurate answer will become the proud owner of a new Golf. Other finalists will have a chance to test drive the new Golf for a whole week.
The competition idea is based on the mainstream advertising campaign. It is based on the 35 year history of Volkwsagen Golf as a legend and icon in its segment, with a lifetime of experiences.
Try the contest yourself on www.golf6.cz.
January 2009
share page on
find us on