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Eyes on the Road

GrandOptical

7 out of 10 drivers in Czechia cannot see clearly and they don't even know it. So, to motivate people to go and get regular check-ups at GrandOptical, we created a highly detailed, realistic 3D render of a highway resembling a human eye. The visual depicts an accident representing the alarming statistic, showing 7 accidents out of the 10 cars.

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