Challenge accepted! Our colleagues at McShakespeare challenged us and we accepted. In response to an ad published by the Ministry of Health, we decided to offer the competent authorities, free of charge, alternative ways to help motivate people to be vaccinated and to defeat this pandemic together. The result is a total of 7 draft campaigns, which are focused on love, compassion, humanity, and togetherness. We believe in the power of emotions. Remember we can all return to a normal life together.