McCafé – Honduras Quality Coffee

In this campaign, we decided to give a proper introduction to the new Honduras coffee blend hitting the McCafés espresso machines this month. A dedicated scrolling webpage will guide you through the process of growing, harvesting and brewing coffee, revealing some interesting facts along the way. For the McDonald’s mobile app, we developed an animated game, immersing you into the challenges of coffee production and shipping. And of course, you can win a coupon once you complete all the levels.