Volkswagen – Playable ad

DDB to be the first advertising agency in Czechia to introduce playable ad on Facebook

Facebook app users recently had the opportunity to play a game — ad, which needed no installation nor registration and was played right within the Facebook app. The playable ad looks just like an ordinary video on Facebook and was started just by tapping on an icon in the middle of it. It is the first time Facebook was used in such an interactive way of advertising in the Czech republic.