empathy
labs

We leverage the power of ethnographic research to create compelling branded documentaries.

Empathy is at the heart of everything we do at DDB, and Empathy Labs is the embodiment of this philosophy. By immersing in the lives of people, the team of expert ethnographers and filmmakers uncovers the authentic stories that resonate on a human level.

our services

Decoding our love for trains

For the Czech Railroad project we challenged the reliability of the railway network. For this, we designed an immersion trip that took us across the Czech Republic to explore the meaning of a journey, symbolism of train trips and stories of humans that take a train.

The outcome of the immersion trip was the short-format documentary that explores 2 days in a life of a train traveller, people and the stories they carry with them .

1123 km

9 cities

15 interviews

our process

immerse

The immersion week - up to 5 days of observations, following our subject's stories, and being part of the lives they live. At this stage we absorb and document everything what happens to our subjects.

reveal

After the week of immersion, we bring the findings and research artefacts on the table, carefully deducting the noise from the truth that we uncover.

connect

As soon as we immerse ourselves and reveal the truth, we connect those truths with the brand. This comes in a form of practical recommendations that can fuel your strategic or brand work.

inspire

To inspire you, your colleagues and the masses, we transform the truths into powerful stories, either in a book format, video content or branded documentaries.