Unexpected

FLOU is an HHC/CBD based oil that we developed with Dr. Weed. Normally, we would say that it induces "relaxed focus" state of mind. But we cannot. In Czechia, there is a legislative paradox that allows HHC based products to be produced and sold, but not consumed. Therefore, they are being sold as "collectibles". To emphasise this paradox, we launched and communicated FLOU as if it was a real collectible and invited everyone to start collecting!