Gamers are truly the most regular delivery customers. While getting stuck in the game for hours and hours and unlocking new realms and kingdoms, they really have no time to cook. But they don’t need to worry about that. Because whatever door they’re at, McDelivery will keep their hunger at 0 %.
As a part of a larger McDelivery campaign, this gamer-targeted execution highly contributed to 140% grow of search of McDonald’s & delivery in 90 days of McDelivery communication and 50% increase of orders for delivery in comparison to pre-campaign period.